Kopparberg ads and influences.

Looking at various bits and pieces on Youtube about Kopparberg can really help spur some ideas and help me decide on what route to take with my animation for Kopparberg.



The above video post is an advert for Kopparberg. I quite like the idea of having a close up shot of the drink itself and am thinking of incorporating similar elements into my ad and seeing how this works.

Although with drink adverts this type of ad is seen very often (a close up shot of a refreshing drink in ice cubes etc etc) but it's quite effective in my opinion as it certainly has the potential to make ones mouth water. A particular effect I noticed was the 'chilled' effect the water drop gave the drink on the bottle.



This second video incorporates a consistant animation style but applies it's own style at the same time to the individual flavours of the drink. The colours and art style give it a really natural wildlife type feel and are visually it is very pleasing in my opinion. Also great use of sound for the ads. This is another influence that could make it's way into my animation. By this I mean the watercolour type art style these animations have.

I could include something similar in the background with using masks in certain areas or something along those lines.