Expanding on my concept for The Open University.

So firstly for this campaign I want to build a website that provides key information on the benefits of a student aged 16-18 studying at The Open University.

- The website would get straight to the point - in other words it will be specifically for the younger audience and won't contain any information that would not be useful for these younger students.

The functionality must be there. This is very important because it would be a real issue if it wasn't - people would get fed up and lose interest very quickly.

Visually, the website must be appealing to that particular audience. In other words vibrant colours must be included with very easy to read and understandable text.

- The next part of my campaign for The Open University is the print. This includes a billboard print and a magazine print. This will clearly be part of the same campaign and is there to promote the website.