Research - Viral Videos

Looking at Viral videos in order to get some ideas of what they're like and how I can interpret them into an idea.

This is a very successful viral ad for 'Virgin'.




A viral commercial for Sprite Zero.



A viral for the 'Armani Samsung Galaxy S'



A viral ad for a Jazz fesitval.



Generally it seems Viral's are short but catch your attention. They tend to be extreme in a particular area for example in order to really 'shock' or catch a person's attention a viral needs to be extremely shocking, stupid, funny, impressive etc. This is because the purpose of a viral is to be spread among people through word of mouth. They save marketing costs because of 'word of mouth' as mentioned and a successful viral spreads among many people.